Throughout the month of February, Murdoch’s Fox News today topped the ratings. This marks the highest ratings for the show since it launched in April of 2021. In addition to being one of the highest rated shows on television, the network’s websites have seen huge spikes in traffic.
Murdoch’s Fox News today topped the monthly ratings
Despite some disappointing ratings in the second half of the year, Rupert Murdoch’s Fox News remains the top-rated cable news network. It also has the highest viewership of any news organization in the U.S. In fact, it’s reached multi-year highs.
For years, the network has dominated the ratings competition. However, the network has recently faced mounting competition from other cable news networks, such as MSNBC and CNN. Some of the network’s leading opinion stars have been among former President Obama’s most prominent advocates. In February, CNN led the cable rankings, while Fox News was third.
While there’s no such thing as a perfect media mix, the network does have a clear advantage in the demographics category. Interestingly, a recent survey found that 43 percent of the country identifies themselves as Republicans.
The network’s late night show Gutfeld! saw its highest rated month since its April, 2021 launch
Almost one year after it premiered, Fox News’ late night show “Gutfeld!” has topped all other late night shows in total viewers and in the key demographic of adults 25-54. It also outperformed ABC’s Jimmy Kimmel Live! and CBS’ The Late Show with Stephen Colbert.
Gutfeld’s audience has soared, and Fox News has made a strong case for its success. Its new studio, which was built in May, boasted a larger room for the live studio audience. The network also promoted Gutfeld and made ads for rival shows such as The Tonight Show with Jimmy Fallon and The Late Late Show with James Cordon.
The network’s audio network is currently number 11 in Podtrac’s list of top publishers
Podtrac has released its list of top podcast publishers. This year’s rankings report a 1% month-over-month download growth for the Top 20 publishers. Among them are podcasts produced by Fox News’ audio network.
The Daily is the most popular US podcast, followed by NPR’s Up First. Both podcasts reach more than 20% of U.S. 13+ in Q3 2022. The New York Times is launching a daily podcast to complement its print output.
In the UK, blue chip companies have shown interest in producing a daily news podcast. Similarly, some public broadcasters are now publishing their own audio content first. But not all networks want to play ball.
The network is turning the coronavirus pandemic into yet another culture war issue
Putting a human face on the power of media, it’s not surprising that Fox News is turning the coronavirus pandemic into yet another culture war issue. The network may also be guilty of promoting misinformation, as a recent survey has shown. Whether that’s the case or not, this week’s news has been dominated by Fox’s machinations.
The network sucked up the attention of two political scientists who paid a group of Fox News viewers a month to see how they reacted to CNN’s coverage. The findings suggest that partisan media influences viewers via the same “framing” techniques as their mainstream counterparts. Some experts claimed the study was a waste of time, but the survey results held up well after controlling for political affiliation.
The network’s websites are seeing huge spikes in traffic numbers
Despite the fact that the end of the year ratings at Fox News were the highest in cable news history, the network isn’t doing too well at the moment. Its viewership numbers have been sluggish lately, but that doesn’t mean that the rest of the news landscape isn’t seeing some impressive spikes in traffic numbers.
In terms of website traffic, Twitter and Facebook both reported significant jumps in traffic during the presidential election. Similarly, The New York Times, The Washington Post, and CNBC saw their sites see a massive surge. The CDC’s home page was the site of choice for a lot of voters, and it also gathered millions of readers.
The network’s host Greg Gutfeld is a divisive figure
During his tenure at Fox News, Greg Gutfeld has made an impression on viewers across the nation. Known for his sarcastic wit, Gutfeld has been a favorite among the right. He has also become a target of criticism by the left.
The former men’s magazine firebrand has taken his brand to a new level in the Fox News universe. He is now the host of a talk show that will be broadcast nightly in April 2021. His show, titled “Gutfeld!,” will feature familiar faces from the weekend show as well as new elements.
The new show features sketches, monologues, and group discussions. It’s more satirical than traditional Fox News programming. It’s also designed to appeal to younger viewers, which Fox News hopes to win back with this move.